Transforming Photography: Debbie Gainsford on digital imaging and small business success

Curious about how digital imaging transformed an entire industry? Join us for an insightful conversation with Debbie Gainsford, a veteran small business consultant and coach from Australia, as she recounts her pioneering days at Getty Images during their revolutionary shift to a fully digital platform. Gain a unique perspective on the early challenges of digital file formats and the intricate world of digital rights, as Gainsford walks us through her experiences educating clients and adapting to a rapidly evolving market. Her stories offer an educational glimpse into how far the world of photography and marketing has come over the past 25 years.

In our discussion, we tackle the modern-day trials small business owners face, especially in marketing and finance, and how to navigate them successfully. Gainsford shares invaluable strategies for overcoming feelings of overwhelm and the pitfalls of constantly comparing oneself to competitors. Learn about the vital importance of clear communication on social media, setting up a Google Business profile, and nurturing customer relationships through community engagement and advocacy. With actionable advice on leveraging email newsletters and trade shows to foster loyalty, this episode is a treasure trove of wisdom for anyone looking to thrive in today’s competitive business landscape.